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QS I-GAUGE: Building India's Premier Educational Institution Directory
Industry
Education (B2B & B2C)
Project
Next.Js(Javascript) and PayloadCMS. Meilisearch, Digital Ocean.
Target Market
United States
Tech Stack
Next.Js(Javascript) and PayloadCMS. Meilisearch, Digital Ocean.
User Interface Snapshots
Client Background
QS I-GAUGE is a trusted Indian brand for educational institution evaluation.
- Serves universities, colleges, and schools across India
- Provides quality benchmarks based on measurable indicators
- Helps students make informed educational decisions
- Leverages global QS expertise with Indian education insights
Challenges
The existing website had critical issues affecting business growth:
- Highly inefficient PHP backend with severe performance issues
- Highly inefficient backend with severe performance issues
- Lack of brand consistency that failed to resonate with target audience
- Poor SEO optimization making it difficult to rank for relevant keywords
- Low organic traffic and conversion rates
Our Solution
- Built robust institution directory with advanced filtering capabilities
- Integrated MeiliSearch for real-time, powerful search functionality
- Built a smooth user sign-up flow with google SSO
- Created dynamic sorting features (rating, location, specialization)
- Enhanced backend efficiency and CMS capabilities
- Improved user flow specifically designed for directory websites
- Developed comprehensive brand guide for consistent visual identity
- Complete website redesign with intuitive navigation and mobile-responsive design
- SEO-optimized content targeting relevant educational keywords
Results
The transformation delivered measurable improvements:
- 152% increase in daily Google search impressions
- Clean, data-driven design enhancing user experience
- Dynamic filtering and sorting for easy institution discovery
- Significantly improved user engagement and conversion rates
- Positioned QS I-GAUGE as modern, authoritative platform
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