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Building a Reddit-Native Social Intelligence Tool
Industry
SaaS
Project
UI/UX Design and Development of Ai Social Listening Tool
Target Market
North America and Europe
Tech Stack
Nextjs, Django, Reddit API, Stripe
User Interface Snapshots
Client Background
PROSPOR is a social listening platform tailored for Reddit — one of the most unstructured, yet insightful, sources of user sentiment on the internet. The client approached us to design and develop a custom web application that allows brands to monitor Reddit conversations, discover brand mentions, engage with relevant threads, and extract keyword insights to improve their positioning and messaging.
The goal was to create an intuitive dashboard-driven tool for both technical and non-technical teams to track and act on real-time Reddit discussions.
Client Challenge
The client had a powerful AI-driven backend engine but lacked a user-friendly interface to manage projects, visualize insights, and act on Reddit conversations. Their existing setup was fragmented, with no streamlined way to:
Create and manage brand monitoring projects
Set up targeted keyword strategies
Identify relevant subreddits and competitors
Visualize real-time replies and brand mentions
Assign automated/manual responses to threads
They needed a productized front-end experience that could serve both marketers and customer success teams.
Client Challenge
We designed and built a full-fledged Reddit-focused social listening dashboard with:
Project Creation Workflow: Brands can set up monitoring projects, add competitors, enter long-tail keywords, and define tone, call to action, and reply modes.
Reddit-Focused Filters: Projects are tied to specific subreddits and keyword clusters, helping brands focus on hyper-relevant discussions.
AI Response Management: Threads are filtered and auto-tagged with AI-generated draft replies, allowing users to toggle auto/manual modes.
Reply Dashboards: A visual interface to track replies by volume, subreddit, and project — complete with graph and donut visualizations.
Brand Mentions Panel: Real-time thread monitoring with full Reddit thread content and context.
User & Project Roles: Admins can manage multiple team members, assign roles, and view project statuses (active, paused, trashed).
AI Instructions Page: A custom panel to feed instructions to the LLM model for more nuanced replies.
Polished UX: Clean, accessible, and mobile-friendly interface built in Next.js and styled with Tailwind for performance.
Result
- +42% Engagement in Relevant Subreddits
Clients using PROSPOR saw a significant increase in community engagement across niche forums liker/CRM,r/smallbusiness, andr/Notion. - Project Setup Time Reduced by 70%
New projects, which earlier required collaboration between marketing, dev, and ops teams, can now be launched in under 5 minutes via a no-code project builder. - Improved Brand Perception
Proactive replies with consistent tone and call-to-action have resulted in improved sentiment and more upvotes, establishing credibility for lesser-known brands. - Increased Conversion Attribution Visibility
Replies can be tracked by tone, project, and CTA — enabling brands to attribute Reddit conversations to lead generation and brand recall more effectively.
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